Business Intelligence 101

Introduction Yeahh !! That’s right, 4 million searches/month for a keyword at $0.05 per click for a product. Do the math; If the product costs $15.00 and I get $3.00 per sale that will be 12 million dollars. Assuming 1% conversion we are looking at $40,000 / month Now, if the domain name is availble…
Rational assessment of businesses. company is a cash-generating, industry-dominating, wealth-creating powerhouse — what we call a Rule Maker. Directions: We’ve identified 11 general attributes of Rule-Making companies. Part 1 covers five qualitative aspects of a business. For each of these, the scoring is simple — 1 point if the attribute is met, 0 points if…
In order to improve data quality and maximise its insight potential, the Forrester report identifies seven quality dimensions that marketers should align their data across for best results: Timeliness: Timely data comes from sources that are up to date. Access to faster data enables relevant insights that meet business objectives Completeness: Complete data records are ones…