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Virtual / At Home Marketing Specialist (Englewood)
- Enthusiastic Marketing Specialist to develop and execute marketing plans to reach targets from brand awareness to product promotion.
- Competent professional able to grasp consumer behavior trends and generate creative ideas.
- Versed in specialized marketing concepts, principles and tactics.
- Deliver effective marketing programs that will help your reputation and growth
Responsibilities
- Develop marketing strategies for projects, including company websites and social media along with plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
- Conduct market research to find answers about consumer requirements, habits and trends
- Brainstorm and develop ideas for creative marketing campaign results and project recommendations to senior management team
- Create and execute lead generation programs
- Knowledge of HTML, CSS and web development tools desired
- Analyze data to determine campaign efficiency
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Ensure creative marketing materials undergo regular review and adhere to brand guidelines
Requirements
- 3+ years’ experience in a marketing specialist or similar role
- 2+ years in a graphic design roll
- Strong organization, detail oriented with prioritization skills
- Exceptional communication and writing skills
- Commercial awareness partnered with a creative mind
- Proficiency with Google Analytics and web analysis tools
- Ability to work well in a fast-paced, collaborative environment
- Strong understanding of Microsoft Office programs
- Excellent analytical, communication and presentation skills
Please apply at https://omniinteractions.applicantpro.com/jobs/
All growth marketing initiatives should start with an honest internal marketing assessment
- This assessment should consider perspectives from multiple stakeholders on your team, including…
Marketing and sales leaders, as well as key executives (or just you and your co-founder).
You need to ensure that you have the right vision, offer, message, audience, roadmap, metrics, and channels.
Drawing from my experience doing hundreds of marketing audits, I’ve come up with this list that you can use for systems and processes improvements in your business:
—
Make sure you have the right vision…
- What’s the elevator pitch?
- What incentivizes the buyer to act immediately as opposed to waiting?
- What makes customers unhappy with other options that currently exist on the market?
- What problem would happen if your offer did not exist?
- What are some common objections that potential customers may have about your offer?
- What would the best testimonial about your offer say?
- If a journalist were covering your company and offer, what would the headline look like?
- What kind of upsells and cross-sells do you have?
- What are you *really* selling? Is it peace of mind? Is it time saved? Is it a feeling of greater confidence?
—
Make sure you have the right offer…
• Does it solve a real need in the market? No, don’t use your personal assumptions alone. Have you done the legwork to go out there and actually vet the market?
• Do you have a few customers who have validated your assumptions? How well do you know these customers?
• Does the value of each of your primary offers exceed the price point? Does the perceived value of a closed deal to the client exceed their perceived friction?
• Is it better positioned than some or all of your competitors in a major way? If not, do you have a semi-unique value proposition that at least differentiates you from your closest competitor?
• Do you have a framework for continually evaluating, testing, and improving the offer with user feedback? Are you continually surveying customers?
—
Make sure you have the right message…
• Does the message fit the medium and platform properly? How do you know for sure? Have you conducted an audit of your competition?
• Does the message inspire the viewer to take an action as soon as possible? Is there enough urgency to make them take action?
• Do you have a framework for continually evaluating, testing, and improving your messaging? If so, how often are you iterating on your messaging?
• Is the message delivered and packaged in an aesthetically pleasing way? Could you use help from a designer to make your message resonate more?
—
Make sure you have the right audience…
• Is the target audience properly validated? How do you know?
• Are there any secondary audiences worth pursuing? How about use cases?
• Do you have a framework for continually evaluating, testing, and improving your audience targeting?
• Are you able to effectively tap into a traffic stream?
• Are you sending unique messages to top of funnel, middle of funnel, and bottom of funnel leads? If so, how effective are they converting?
• Have you properly set the stage for the rule of 7’s? As in, do all of your leads get retargeted properly in an omnichannel approach?
• Do you know if the decision-maker is also the user of your offer?
• Do you know the most common reasons why a potential customer might not buy? Can you effectively handle these objections?
• What is a key event that made your audience discover that they had the pain point? What event made them need a solution? What event should happen that’ll make them consider their problem solved?
• Do you have a framework for continually evaluating, testing, and improving the timing of your messages? If so, how often are you checking up on this?
—
Make sure you have the right growth trajectory roadmap…
• Are you continually focused on creating more efficient operations and marketing systems and processes?
• Are you hiring specialized experts to fill in your knowledge gaps? How do you know which knowledge gaps are bottlenecking your growth?
• Are you continually improving on your current offer?
• Are you making sure that you have enough capital to extend your runway and/or scale?
• Are you continually experimenting with new unexplored traction channels?
—
Make sure you have the right metrics…
• Do you know your average sales cycle and average deal value? Do you know your average customer lifetime value?
• If you’re running a SaaS or a subscription box, how’s your churn? What does your dunning process look like?
• What is your target cost per paid conversion? What’s your target cost per lead? How are you tracking this? What experiments do you have in the pipeline to continually lower this number?
• What are the average margins on your main offer? How can you increase your margins over time without sacrificing quality?
• What is your desired MoM growth rate? Is this number realistic? What are the main blockers that may be holding you back?
—
Make sure you have the right channels…
• How many new customers are you getting per month? What is your primary traffic channel? What traffic channels are your competitors getting traffic from?
• What does your CRO experiment framework look like? Are you continually auditing your sales funnel(s) and making sure you’re not leaving money on the table?
• What does your list-building strategy look like? Are you properly inserting content upgrades at the right points?
• What kind of micro-communities are you building that would contribute to generating more quality leads?
• What kind of referral/affiliate partnerships do you have?
• What kind of organic social strategy are you pursuing?
• Are you optimizing your website for on-page SEO? What’s your backlinking strategy? What does your content roadmap look like? Are your pillar pages set up properly?
• What do your lead magnets look like? Are you testing which lead magnets convert to high-quality leads? What does your lead scoring system look like?
• What does your Google Ads strategy look like? Are you running retargeting properly with display ads? What does your bidding strategy look like? Are you using single keyword ad groups properly?
• What kind of Facebook Ads campaigns are you running? • What do your top-of-funnel ads look like? Are you consistently lowering your CPCs? Are you properly excluding the right custom audiences? Are you using dedicated landing pages that you’re running A/B tests on?
• What does your email marketing automation look like? Are you properly segmenting your list? What kind of onboarding flow do you have in place?
All growth marketing initiatives should start with an honest internal marketing assessment
- This assessment should consider perspectives from multiple stakeholders on your team, including…
Marketing and sales leaders, as well as key executives (or just you and your co-founder).
You need to ensure that you have the right vision, offer, message, audience, roadmap, metrics, and channels.
Drawing from my experience doing hundreds of marketing audits, I’ve come up with this list that you can use for systems and processes improvements in your business:
—
Make sure you have the right vision…
- What’s the elevator pitch?
- What incentivizes the buyer to act immediately as opposed to waiting?
- What makes customers unhappy with other options that currently exist on the market?
- What problem would happen if your offer did not exist?
- What are some common objections that potential customers may have about your offer?
- What would the best testimonial about your offer say?
- If a journalist were covering your company and offer, what would the headline look like?
- What kind of upsells and cross-sells do you have?
- What are you *really* selling? Is it peace of mind? Is it time saved? Is it a feeling of greater confidence?
—
Make sure you have the right offer…
• Does it solve a real need in the market? No, don’t use your personal assumptions alone. Have you done the legwork to go out there and actually vet the market?
• Do you have a few customers who have validated your assumptions? How well do you know these customers?
• Does the value of each of your primary offers exceed the price point? Does the perceived value of a closed deal to the client exceed their perceived friction?
• Is it better positioned than some or all of your competitors in a major way? If not, do you have a semi-unique value proposition that at least differentiates you from your closest competitor?
• Do you have a framework for continually evaluating, testing, and improving the offer with user feedback? Are you continually surveying customers?
—
Make sure you have the right message…
• Does the message fit the medium and platform properly? How do you know for sure? Have you conducted an audit of your competition?
• Does the message inspire the viewer to take an action as soon as possible? Is there enough urgency to make them take action?
• Do you have a framework for continually evaluating, testing, and improving your messaging? If so, how often are you iterating on your messaging?
• Is the message delivered and packaged in an aesthetically pleasing way? Could you use help from a designer to make your message resonate more?
—
Make sure you have the right audience…
• Is the target audience properly validated? How do you know?
• Are there any secondary audiences worth pursuing? How about use cases?
• Do you have a framework for continually evaluating, testing, and improving your audience targeting?
• Are you able to effectively tap into a traffic stream?
• Are you sending unique messages to top of funnel, middle of funnel, and bottom of funnel leads? If so, how effective are they converting?
• Have you properly set the stage for the rule of 7’s? As in, do all of your leads get retargeted properly in an omnichannel approach?
• Do you know if the decision-maker is also the user of your offer?
• Do you know the most common reasons why a potential customer might not buy? Can you effectively handle these objections?
• What is a key event that made your audience discover that they had the pain point? What event made them need a solution? What event should happen that’ll make them consider their problem solved?
• Do you have a framework for continually evaluating, testing, and improving the timing of your messages? If so, how often are you checking up on this?
—
Make sure you have the right growth trajectory roadmap…
• Are you continually focused on creating more efficient operations and marketing systems and processes?
• Are you hiring specialized experts to fill in your knowledge gaps? How do you know which knowledge gaps are bottlenecking your growth?
• Are you continually improving on your current offer?
• Are you making sure that you have enough capital to extend your runway and/or scale?
• Are you continually experimenting with new unexplored traction channels?
—
Make sure you have the right metrics…
• Do you know your average sales cycle and average deal value? Do you know your average customer lifetime value?
• If you’re running a SaaS or a subscription box, how’s your churn? What does your dunning process look like?
• What is your target cost per paid conversion? What’s your target cost per lead? How are you tracking this? What experiments do you have in the pipeline to continually lower this number?
• What are the average margins on your main offer? How can you increase your margins over time without sacrificing quality?
• What is your desired MoM growth rate? Is this number realistic? What are the main blockers that may be holding you back?
—
Make sure you have the right channels…
• How many new customers are you getting per month? What is your primary traffic channel? What traffic channels are your competitors getting traffic from?
• What does your CRO experiment framework look like? Are you continually auditing your sales funnel(s) and making sure you’re not leaving money on the table?
• What does your list-building strategy look like? Are you properly inserting content upgrades at the right points?
• What kind of micro-communities are you building that would contribute to generating more quality leads?
• What kind of referral/affiliate partnerships do you have?
• What kind of organic social strategy are you pursuing?
• Are you optimizing your website for on-page SEO? What’s your backlinking strategy? What does your content roadmap look like? Are your pillar pages set up properly?
• What do your lead magnets look like? Are you testing which lead magnets convert to high-quality leads? What does your lead scoring system look like?
All growth marketing initiatives should start with an honest internal marketing assessment
- This assessment should consider perspectives from multiple stakeholders on your team, including…
Marketing and sales leaders, as well as key executives (or just you and your co-founder).
You need to ensure that you have the right vision, offer, message, audience, roadmap, metrics, and channels.
Drawing from my experience doing hundreds of marketing audits, I’ve come up with this list that you can use for systems and processes improvements in your business:
—
Make sure you have the right vision…
- What’s the elevator pitch?
- What incentivizes the buyer to act immediately as opposed to waiting?
- What makes customers unhappy with other options that currently exist on the market?
- What problem would happen if your offer did not exist?
- What are some common objections that potential customers may have about your offer?
- What would the best testimonial about your offer say?
- If a journalist were covering your company and offer, what would the headline look like?
- What kind of upsells and cross-sells do you have?
- What are you *really* selling? Is it peace of mind? Is it time saved? Is it a feeling of greater confidence?
—
Make sure you have the right offer…
• Does it solve a real need in the market? No, don’t use your personal assumptions alone. Have you done the legwork to go out there and actually vet the market?
• Do you have a few customers who have validated your assumptions? How well do you know these customers?
• Does the value of each of your primary offers exceed the price point? Does the perceived value of a closed deal to the client exceed their perceived friction?
• Is it better positioned than some or all of your competitors in a major way? If not, do you have a semi-unique value proposition that at least differentiates you from your closest competitor?
• Do you have a framework for continually evaluating, testing, and improving the offer with user feedback? Are you continually surveying customers?
—
Make sure you have the right message…
• Does the message fit the medium and platform properly? How do you know for sure? Have you conducted an audit of your competition?
• Does the message inspire the viewer to take an action as soon as possible? Is there enough urgency to make them take action?
• Do you have a framework for continually evaluating, testing, and improving your messaging? If so, how often are you iterating on your messaging?
• Is the message delivered and packaged in an aesthetically pleasing way? Could you use help from a designer to make your message resonate more?
—
Make sure you have the right audience…
• Is the target audience properly validated? How do you know?
• Are there any secondary audiences worth pursuing? How about use cases?
• Do you have a framework for continually evaluating, testing, and improving your audience targeting?
• Are you able to effectively tap into a traffic stream?
• Are you sending unique messages to top of funnel, middle of funnel, and bottom of funnel leads? If so, how effective are they converting?
• Have you properly set the stage for the rule of 7’s? As in, do all of your leads get retargeted properly in an omnichannel approach?
• Do you know if the decision-maker is also the user of your offer?
• Do you know the most common reasons why a potential customer might not buy? Can you effectively handle these objections?
• What is a key event that made your audience discover that they had the pain point? What event made them need a solution? What event should happen that’ll make them consider their problem solved?
• Do you have a framework for continually evaluating, testing, and improving the timing of your messages? If so, how often are you checking up on this?
—
Make sure you have the right growth trajectory roadmap…
• Are you continually focused on creating more efficient operations and marketing systems and processes?
• Are you hiring specialized experts to fill in your knowledge gaps? How do you know which knowledge gaps are bottlenecking your growth?
• Are you continually improving on your current offer?
• Are you making sure that you have enough capital to extend your runway and/or scale?
• Are you continually experimenting with new unexplored traction channels?
—
Make sure you have the right metrics…
• Do you know your average sales cycle and average deal value? Do you know your average customer lifetime value?
• If you’re running a SaaS or a subscription box, how’s your churn? What does your dunning process look like?
• What is your target cost per paid conversion? What’s your target cost per lead? How are you tracking this? What experiments do you have in the pipeline to continually lower this number?
• What are the average margins on your main offer? How can you increase your margins over time without sacrificing quality?
• What is your desired MoM growth rate? Is this number realistic? What are the main blockers that may be holding you back?
—
Make sure you have the right channels…
• How many new customers are you getting per month? What is your primary traffic channel? What traffic channels are your competitors getting traffic from?
• What does your CRO experiment framework look like? Are you continually auditing your sales funnel(s) and making sure you’re not leaving money on the table?
• What does your list-building strategy look like? Are you properly inserting content upgrades at the right points?
• What kind of micro-communities are you building that would contribute to generating more quality leads?
• What kind of referral/affiliate partnerships do you have?
• What kind of organic social strategy are you pursuing?
• Are you optimizing your website for on-page SEO? What’s your backlinking strategy? What does your content roadmap look like? Are your pillar pages set up properly?
• What do your lead magnets look like? Are you testing which lead magnets convert to high-quality leads? What does your lead scoring system look like?
• What does your Google Ads strategy look like? Are you running retargeting properly with display ads? What does your bidding strategy look like? Are you using single keyword ad groups properly?
• What kind of Facebook Ads campaigns are you running? • What do your top-of-funnel ads look like? Are you consistently lowering your CPCs? Are you properly excluding the right custom audiences? Are you using dedicated landing pages that you’re running A/B tests on?
• What does your email marketing automation look like? Are you properly segmenting your list? What kind of onboarding flow do you have in place?