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In order to improve data quality and maximise its insight potential, the Forrester report identifies seven quality dimensions that marketers should align their data across for best results: Timeliness: Timely data comes from sources that are up to date. Access to faster data enables relevant insights that meet business objectives   Completeness: Complete data records are ones…

Rational assessment of businesses. company is a cash-generating, industry-dominating, wealth-creating powerhouse — what we call a Rule Maker. Directions: We’ve identified 11 general attributes of Rule-Making companies. Part 1 covers five qualitative aspects of a business. For each of these, the scoring is simple — 1 point if the attribute is met, 0 points if…